Chairman Message

At Hermosa, we believe that sustainable agricultural development begins with a clear vision, disciplined execution, and a long-term commitment to quality. 
Our focus is on building a strong agricultural platform that combines responsible farming practices, operational excellence, and strategic partnerships to create lasting value.
As we continue our development journey, we remain dedicated to strengthening our agricultural capabilities, embracing innovation, and preparing for future opportunities in regional and international markets. 
Through every stage of growth, our commitment to sustainability, quality, and continuous improvement remains at the core of everything we do.
We look forward to contributing to the future of high-value agriculture and building a platform that supports long-term success for generations to come.


Hazim Madany

Executive Chairman &Group Chief Executive Officer

Hazim sets the group's strategy and growth agenda and leads its investor and stakeholder relationships. He holds final accountability for delivering Hermosa's expansion programme.

Mohamed Refaat Eladl

Group Executive Vice Chairman

Mohamed leads the group’s risk framework and corporate governance across its UK and Egyptian entities.

Ibrahim Hegazy

Chief Technical Partner

Ibrahim is Owner and CEO of Future Agrico, one of the region's largest exporters of grapes and strawberries. As Hermosa's Chief Technical Partner, he brings decades of hands-on agronomy and export experience to the group, anchoring our production and technical standards from the ground up.

Mohannad Medani

Group Chief Investment Officer & CEO, Egypt

Mohannad leads the group’s capital structure and investment strategy, and oversees day-to-day management of operations on the ground in Egypt.

Karim ElNenaey

Group Chief Commercial Officer & Deputy CEO, Egypt

Karim leads Hermosa's commercial strategy — pricing, market development, and revenue across Europe, the Middle East, and Asia — together with the group's certifications programme and export logistics.